About us

What is REFLEX?
REFLEX is a leading national retailer in the UAE of apparel and accessories for men, women, and children. Reflex Value Concepts is a value store that provides good quality fashion at affordable prices everyday!

Our Mission
To provide affordable fashion garments and accessories to men & women across the GCC through our stores in shopping malls

Our Philosophy
Value: Fashion: Service

Our Approach
Our strategy is derived from the value behind a "REFLEX" action. An action that illustrates the base of human nature – to thrive.

Our Future
We want to set up retail outlets which provide "Value for Money". Not everyone can afford a lavish, expensive wardrobe, but that does not mean they can’t buy fashionable attire. It’s easy to get caught up in an obsession with pricey, brand name clothing, but our aim is to develop an affordable option for the Middle Class Sector. REFLEX now operates over 10 stores all over UAE in Dubai, Sharjah, Alain and Ajman.

Where is REFLEX from
REFLEX is a registered brand of its parent company “AL NOAMIA TRADING CO LLC” which is head quartered in Dubai, United Arab Emirates.

How long has REFLEX been operating in the Middle East?
AL NOAMIA TRADING CO LLC has been operating in the UAE since 1993; REFLEX was an initiative of the Managing director Mr. Mahesh Pagarani’s vision of foraying into retail given the vast experience of supply of ready made garments to leading international hypermarkets in the UAE. REFLEX value concepts was launched in the year 2011 with a single store in Lamcy Plaza Dubai and has expanded to 10 Stores allover UAE within a span of 5 years with the latest addition being the REFLEX store in Dragon Mart Expansion.

What is REFLEX’S competitive advantage over other apparel retailers?
REFLEX is a vertical company therefore it sources all its products from partner factories in different countries in Pan-Asia, Having a full-fledged office in China. It ships its own consignments from these countries to Dubai, It distributes the same to all its profit centers in the company. All of the above operations are tightly controlled thereby reducing costs which are very happily passed to our customers. The company creates real value for the latest trending fashion articles in all its categories. The company’s organized seasonal buying program and bulk purchase of all merchandise gives them the advantage of being very competitive in the local market.

 What can REFLEX do for other fashion brands and companies?
REFLEX has a full fledged office in Guangzhou China providing a range of services to other fashion companies such as Sourcing, QC, Inspection and Shipping. Our tie ups with several manufacturers in China help us source for you the best fashion products at the most competitive prices. We sell fashion based on our designs and specifications as well as on buyers designs and specifications. We ship fashion across the world and exhibit our products in major International fashion sourcing fairs like Canton fair in Guangzhou, HKTDC fashion week in Hong Kong and Sourcing at Magic in Las Vegas. Buyers from across the world look forward to our offerings and place bulk orders with us.